The Artair Group provides consulting services, advice and expertise in Product Marketing/Management, Business Development and Analysis. Specializing in evaluating, defining and bringing new high technology products to market. Combining proven methodologies and experience with the use of new tools and technologies to build communities that drive sustainable business.
Bjorn Andersson, founder of the Artair Group, has a unique blend of Marketing and Business Development skills on a strong technical foundation and with international experience. He has a proven ability to build and execute on strategies and plans to build up a business and bring products & technologies to market. With a long track record in product marketing and management, he has demonstrated his ability to translate technology into customer benefits, communicate to diverse audiences and create communities that fuel the business.
With his additional experience in strategic partnerships and M&A activities plus an ability to grasp even the most complex technical concepts, he's also uniquely qualified to evaluate and analyze new business opportunities in technology intensive areas.
Examples of services offered:
Planning, Strategy and Business Opportunity Analysis
Leveraging a solid understanding of technologies, concepts and high technology market dynamics to create plans, drive workshops and provide advice and analysis to identify the right opportunities and the best approach to address and expand the business opportunities.
Messaging, Marketing material and Go To Market (GTM) activities
Refining and aligning messaging that connect to a value proposition that address identified customer pain points. Creating marketing material and arranging GTM activities that support the messaging strategy.
Thriving communities (real-world and on-line) can fuel your business and if done right eventually be self sustaining. In HPC, the best way to accomplish this is through using a combination of proven disciplines and new media and Web 2.0 to orchestrate a set of activities
We take on projects of varying scope and length and can be contracted for a range of roles from informational and advising to hands-on implementation.